Fender Digital is a new division making apps, websites, platforms and tools to compliment the guitars, amps and audio gear that Fender makes.
Fender of course is an American icon. Born in Southern California with a world wide influence extending beyond the studio and the stage. A Fender is more than an instrument, it is a cultural symbol that resonates across fashion, entertainment and more.
Building on this brand authenticity, Fender is building a digital ecosystem of products and interactive experiences for the new and experienced player alike. We are aiming to create products — digital and physical — that enable all players at every point in their musical journey.